{
  "schemaVersion": "1.0",
  "title": "Liverpool FC kit-history era data",
  "slug": "liverpool",
  "clubName": "Liverpool FC",
  "canonicalUrl": "https://footykitsbattle.com/kit-history/liverpool/",
  "reviewedOn": "2026-08-02",
  "coverageNote": "A source-backed summary of seven defining Liverpool shirt eras; it is not an every-season or every-variant database.",
  "methodologyUrl": "https://footykitsbattle.com/editorial-standards/",
  "publisher": "Footy Kits Battle",
  "rows": [
    {
      "anchorId": "history-era-liverpool-1892-1910",
      "eraLabel": "Origins",
      "years": "1892–1910",
      "manufacturer": "Unbranded",
      "shirtSponsor": null,
      "identity": "Blue-and-white quarters, then red shirts with white shorts",
      "summary": "Liverpool began in blue-and-white quarters and had adopted red shirts by 1896; the later all-red identity had not yet formed.",
      "sources": [
        {
          "sourceId": "history-source:liverpool:hfk",
          "label": "Liverpool kit history",
          "publisher": "Historical Football Kits",
          "url": "https://www.historicalkits.co.uk/Liverpool/Liverpool.htm",
          "checkedOn": "2026-08-02"
        },
        {
          "sourceId": "history-source:liverpool:pride-in-shirt",
          "label": "Pride in the Shirt — Liverpool's kit-history documentary",
          "publisher": "Liverpool FC",
          "url": "https://www.liverpoolfc.com/news/announcements/268057-watch-now-documentary-to-chart-reds-kit-history",
          "checkedOn": "2026-08-02"
        }
      ]
    },
    {
      "anchorId": "history-era-liverpool-1910-1964",
      "eraLabel": "Red over white",
      "years": "1910–1964",
      "manufacturer": "Unbranded",
      "shirtSponsor": null,
      "identity": "Red shirts, white shorts and changing collar treatments",
      "summary": "The Liver bird first appeared on a white Liverpool change shirt in 1950 and first appeared on the red home shirt in November 1955.",
      "sources": [
        {
          "sourceId": "history-source:liverpool:liver-bird-1950",
          "label": "How the Liver bird emblem originally looked 75 years ago",
          "publisher": "Liverpool FC",
          "url": "https://www.liverpoolfc.com/news/how-lfcs-liver-bird-emblem-originally-looked-75-years-ago",
          "checkedOn": "2026-08-02"
        },
        {
          "sourceId": "history-source:liverpool:hfk",
          "label": "Liverpool kit history",
          "publisher": "Historical Football Kits",
          "url": "https://www.historicalkits.co.uk/Liverpool/Liverpool.htm",
          "checkedOn": "2026-08-02"
        }
      ]
    },
    {
      "anchorId": "history-era-liverpool-1964-1979",
      "eraLabel": "The all-red switch",
      "years": "1964–1979",
      "manufacturer": "Unbranded → Umbro (1973)",
      "shirtSponsor": null,
      "identity": "Shankly's all-red silhouette; yellow Liver bird from 1976-77",
      "summary": "Liverpool switched to all red in 1964 and remained sponsorless through the 1977 and 1978 European Cup-final shirts; Hitachi arrived in summer 1979.",
      "sources": [
        {
          "sourceId": "history-source:liverpool:all-red",
          "label": "50 years since Liverpool first wore all red",
          "publisher": "Liverpool FC",
          "url": "https://www.liverpoolfc.com/news/first-team/174990-50-years-since-lfc-first-wore-all-red",
          "checkedOn": "2026-08-02"
        },
        {
          "sourceId": "history-source:liverpool:hfk",
          "label": "Liverpool kit history",
          "publisher": "Historical Football Kits",
          "url": "https://www.historicalkits.co.uk/Liverpool/Liverpool.htm",
          "checkedOn": "2026-08-02"
        }
      ]
    },
    {
      "anchorId": "history-era-liverpool-1979-1989",
      "eraLabel": "First sponsors",
      "years": "1979–1989",
      "manufacturer": "Umbro → Adidas (1985)",
      "shirtSponsor": "Hitachi (1979–82); Crown Paints (1982–88); Candy (from 1988)",
      "identity": "Umbro pinstripes and Crown Paints, then Adidas geometry",
      "summary": "Liverpool's first three shirt sponsors coincided with a trophy-rich period; the 1983-84 Crown Paints pinstriped home anchors the era.",
      "sources": [
        {
          "sourceId": "history-source:liverpool:pinstripes",
          "label": "Liverpool's history of pinstripes",
          "publisher": "Liverpool FC",
          "url": "https://www.liverpoolfc.com/news/features/347093-liverpool-history-pinstripes-kit",
          "checkedOn": "2026-08-02"
        },
        {
          "sourceId": "history-source:liverpool:sponsor-history",
          "label": "History of Liverpool's shirt sponsors",
          "publisher": "Liverpool FC",
          "url": "https://www.liverpoolfc.com/news/history-liverpools-shirt-sponsors",
          "checkedOn": "2026-08-02"
        }
      ]
    },
    {
      "anchorId": "history-era-liverpool-1989-2000",
      "eraLabel": "Candy to Carlsberg",
      "years": "1989–2000",
      "manufacturer": "Adidas → Reebok (1996)",
      "shirtSponsor": "Candy (to 1992); Carlsberg (from 1992)",
      "identity": "Geometric home patterns, experimental change shirts and Carlsberg",
      "summary": "Reebok replaced Adidas in 1996 and continued for ten seasons until Adidas returned in 2006; Carlsberg began an 18-season shirt sponsorship in 1992.",
      "sources": [
        {
          "sourceId": "history-source:liverpool:adidas-return",
          "label": "Liverpool and adidas reunite",
          "publisher": "Liverpool FC",
          "url": "https://www.liverpoolfc.com/news/lfc-and-adidas-reunite-new-multi-year-partnership",
          "checkedOn": "2026-08-02"
        },
        {
          "sourceId": "history-source:liverpool:sponsor-history",
          "label": "History of Liverpool's shirt sponsors",
          "publisher": "Liverpool FC",
          "url": "https://www.liverpoolfc.com/news/history-liverpools-shirt-sponsors",
          "checkedOn": "2026-08-02"
        }
      ]
    },
    {
      "anchorId": "history-era-liverpool-2000-2015",
      "eraLabel": "Istanbul to Warrior",
      "years": "2000–2015",
      "manufacturer": "Reebok → Adidas (2006) → Warrior (2012)",
      "shirtSponsor": "Carlsberg (to 2010); Standard Chartered (from 2010)",
      "identity": "The 2004-05 Istanbul home, Adidas return and three Warrior seasons",
      "summary": "Reebok supplied the 2004-05 home, Adidas returned from 2006-12, and Warrior branding ran from 2012-13 through 2014-15 before New Balance.",
      "sources": [
        {
          "sourceId": "history-source:liverpool:istanbul-shirt",
          "label": "Liverpool 2005 Istanbul home shirt",
          "publisher": "Liverpool FC Store",
          "url": "https://store.liverpoolfc.com/fr/lfc-juniors-2005-istanbul-home-shirt",
          "checkedOn": "2026-08-02"
        },
        {
          "sourceId": "history-source:liverpool:istanbul-uefa",
          "label": "2004-05 Liverpool belief defies Milan",
          "publisher": "UEFA",
          "url": "https://www.uefa.com/uefachampionsleague/news/0253-0d7b89fe7b7f-c91716d11bdf-1000--2004-05-liverpool-belief-defies-milan/",
          "checkedOn": "2026-08-02"
        },
        {
          "sourceId": "history-source:liverpool:warrior-announcement",
          "label": "Liverpool FC and Warrior agreement announcement",
          "publisher": "Liverpool FC",
          "url": "https://www.liverpoolfc.com/news/first-team/114573-lfc-and-warrior-announcement",
          "checkedOn": "2026-08-02"
        },
        {
          "sourceId": "history-source:liverpool:new-balance-2015",
          "label": "Liverpool announce New Balance kit deal",
          "publisher": "Liverpool FC",
          "url": "https://www.liverpoolfc.com/news/first-team/179474-lfc-announce-record-new-balance-kit-deal",
          "checkedOn": "2026-08-02"
        },
        {
          "sourceId": "history-source:liverpool:adidas-return",
          "label": "Liverpool and adidas reunite",
          "publisher": "Liverpool FC",
          "url": "https://www.liverpoolfc.com/news/lfc-and-adidas-reunite-new-multi-year-partnership",
          "checkedOn": "2026-08-02"
        }
      ]
    },
    {
      "anchorId": "history-era-liverpool-2015-2026",
      "eraLabel": "Modern returns",
      "years": "2015–2026",
      "manufacturer": "New Balance → Nike (2020) → Adidas (2025)",
      "shirtSponsor": "Standard Chartered",
      "identity": "New Balance's European champions, Nike, then an Adidas return",
      "summary": "New Balance branding began in 2015-16, Nike supplied 2020-25, and Adidas began its third Liverpool partnership in 2025.",
      "sources": [
        {
          "sourceId": "history-source:liverpool:new-balance-2015",
          "label": "Liverpool announce New Balance kit deal",
          "publisher": "Liverpool FC",
          "url": "https://www.liverpoolfc.com/news/first-team/179474-lfc-announce-record-new-balance-kit-deal",
          "checkedOn": "2026-08-02"
        },
        {
          "sourceId": "history-source:liverpool:adidas-return",
          "label": "Liverpool and adidas reunite",
          "publisher": "Liverpool FC",
          "url": "https://www.liverpoolfc.com/news/lfc-and-adidas-reunite-new-multi-year-partnership",
          "checkedOn": "2026-08-02"
        },
        {
          "sourceId": "history-source:liverpool:2026-home",
          "label": "2026-27 adidas home inspired by the 1989-90 title shirt",
          "publisher": "Liverpool FC",
          "url": "https://www.liverpoolfc.com/news/lfc-and-adidas-unveil-2026-27-home-kit-inspired-iconic-title-winning-season/",
          "checkedOn": "2026-08-02"
        }
      ]
    }
  ]
}