Sizing matters more than you think
The single biggest mistake people make when buying kids’ football shirts online is getting the wrong size. Kids’ kits vary massively between brands — Nike fits differently to Adidas, which fits differently to Puma. Always check the size chart for the specific shirt you are buying, not just the age label on the tag.
We have put together a full football shirt sizing guide that covers every major brand at the 2026 World Cup. Bookmark it before you buy anything.
Replica vs authentic — which one should you get?
This is the question I get asked the most. Authentic kits are the ones the players actually wear on the pitch — they are lightweight, fitted, and expensive. Replica kits look almost identical but are made from slightly heavier fabric and have a more relaxed fit.
For kids? Always go replica. They are cheaper, more durable, and way more comfortable for running around in the garden or at five-a-side. Authentic shirts are not designed for the washing machine abuse that kids’ clothes go through. Our fake vs real football shirts guide explains all the differences in detail.
The best value kids’ kits at the 2026 World Cup
Not all kits are priced the same. Here are the ones I think offer the best value for kids this summer:
The Brazil home kit is always iconic and the kids’ version is one of the more affordable options from Nike. The England away kit is a banger this year and looks great on kids. The France home kit in that deep navy is class and the Puma kids’ kits for African nations tend to be excellent value compared to Nike and Adidas.
Where to buy kids’ World Cup kits
The best places to buy are the official team stores, major sports retailers, and trusted online shops. Avoid random third-party sellers on marketplaces unless they have verified reviews — fake kits are everywhere during a World Cup year.
Head to our kit shop for links to every team’s official 2026 shirt with verified retailers. Every link on our site goes to a legitimate source.
Personalisation — worth it?
Adding a player name and number to a kids’ kit costs between 10 and 20 quid depending on the retailer. Is it worth it? If your kid has a favourite player, absolutely. A Spain shirt with Yamal on the back or an England shirt with Bellingham will make their entire summer.
Just remember — personalised shirts usually cannot be returned, so double-check the sizing before you commit.
Get sorted early
Kids’ sizes sell out first. Every single World Cup it is the same story — parents leave it too late and end up paying over the odds. If you know which kit your kid wants, order it now. The tournament is closer than you think.