Tournament mascots
Every World Cup has a mascot. The 2026 tournament has three — one per host nation — making it the first FIFA World Cup with a multi-mascot lineup. Here\u2019s the rundown plus where to find official merchandise on Amazon UK.
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First-ever multi-host lineup
For the first time in World Cup history, the 2026 tournament has multiple host nations. FIFA has reflected that with three official mascots — one for each host country — designed to represent the cultural identity of the USA, Canada and Mexico while sharing a single unified tournament look.
🇺🇸 USA mascot
The US host mascot represents the host nation\u2019s football culture and the diversity of the American game. Tournament merchandise featuring the mascot is available through official FIFA channels and major UK retailers.
🛒 Shop USA mascot merch →🇲🇽 Mexico mascot
Mexico hosts the opening match at the historic Estadio Azteca. The Mexican mascot represents the country\u2019s deep football heritage and its place in CONCACAF tradition.
🛒 Shop Mexico mascot merch →🇨🇦 Canada mascot
Canada is the smallest of the three host nations by tournament population but represents one of football\u2019s fastest-growing markets. The Canadian mascot reflects the modern multicultural identity of Canadian football.
🛒 Shop Canada mascot merch →1966 — Willie. The first World Cup mascot ever. England 1966. A lion in a Union Jack shirt.
1986 — Pique. Mexico 86. A jalapeno pepper with a sombrero. Still one of the most fondly remembered mascots ever made.
1990 — Ciao. Italia 90. A stick-figure footballer made from the Italian flag colours. Polarising at the time, beloved now.
1994 — Striker. USA 94. A cartoon dog, of all things, in a USA jersey.
1998 — Footix. France 98. A cockerel in tricolour. Helped sell the host nation\u2019s tournament identity better than any previous mascot.
2018 — Zabivaka. Russia 2018. A wolf in football gear. Designed via public vote.
2022 — La\u2019eeb. Qatar 2022. A floating ghutra (traditional Arab headdress). Polarising design choice that grew on people.
2026. Three mascots, one per host nation. Continuing the post-2018 pattern of cultural-symbol-led design rather than animal mascots.
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