Kit reveal week is the best week of every World Cup cycle
For kit obsessives, the reveal weeks of a World Cup year are better than the actual tournament. You wait two years for new international shirts. The reveals come in concentrated drops over a few weeks in spring, and the discourse explodes around each one. The 2026 cycle has been one of the most aggressive reveal schedules ever.
Here's the calendar of what's dropped so far, what's confirmed, and what we're still waiting for.
Confirmed drops to date
March 20, 2026 — Adidas away kit collection
Adidas dropped the entire away collection in one go. The big takeaway was the trefoil comeback — heritage Adidas logo back on international football kits for the first time in years. Argentina, Germany, Spain, Japan, Mexico, Scotland, Belgium, Morocco (away version), Norway, South Africa, Qatar all dropped on the same day.
The full ranking is in our Adidas 2026 away kits ranked post.
March 23, 2026 — Nike Federation collection
Nike's biggest reveal of the cycle. Brazil (with the Jordan collab as the headline), England, France, USA, Canada, Portugal, Netherlands, Croatia, South Korea — the entire Nike federation roster dropped on the same day.
The Brazil x Jordan kit was the most-discussed shirt of the entire cycle within an hour of going live. England's home kit triggered the "best of the century" debate that won't go away. France was clean and quiet and elegant as expected. See our Nike 2026 ranking for the full breakdown.
Late March 2026 — Puma drops
Puma staggered their reveals across late March rather than dropping them all at once. Morocco, Switzerland, Austria, Uruguay, Senegal, Ghana — each one got its own moment instead of a big bundled launch.
The Morocco home kit was the standout. Deep red with the green star, building on the 2022 design language that broke into European football culture during their semi-final run.
November 2025 — Mexico early drop
Mexico were unusual in that Adidas dropped their kit early — back in November 2025 — to coincide with a major Mexican football media moment rather than waiting for the spring window. The decision worked. Mexico had three months of unopposed kit discourse before any other Adidas nation joined the conversation.
What's still pending or leaked
By the start of April 2026, most major nations had dropped their kits. The remaining unknowns are mostly the smaller tournament nations and the inter-confederation playoff winners. Here's what's still in flux:
- Inter-confederation playoff winners — six positions, two of which won't be confirmed until the playoffs are played. Their kits exist (the brands have manufactured them) but the launch announcement waits until qualification
- Smaller CAF nations — a few of the Africa qualifiers haven't had their official launch yet despite the kits being known
- Smaller AFC nations — same pattern. Jordan and Uzbekistan in particular are first-time qualifiers and the brand launches are timed for maximum local impact
The current official/carryover/watchlist breakdown is on the Kit Tracker page. Release evidence and FKB's local image availability are tracked separately.
Which leaks turned out to be real?
Kit leaks are the rumour mill of football. Most are fake. A few each cycle are real. The 2026 cycle had more accurate leaks than usual — the FootyHeadlines community in particular nailed several major reveals weeks before the official launches.
- Brazil x Jordan — leaked weeks before the official drop. The leak images turned out to be the actual production shirt, not the prototype.
- England home — leaked colour palette was correct, leaked template details were not. The final shirt was cleaner than the leak suggested.
- Argentina home — leaked early. Production shirt matched the leak almost exactly.
- Several Adidas away kits — leaked through retail listings on Asian e-commerce sites before the official Adidas launch.
The lesson: by the time the official launch happens for a major nation, the kit-obsessed community already knows what the shirt looks like. The launch is just the moment when normal fans get to see it for the first time and start the discourse.
How to follow remaining drops
If you want to be the first to see the remaining kit reveals as they drop, three sources are reliable:
- FootyHeadlines — the kit-leak community. First to break almost every leak.
- The official brand accounts — Nike, Adidas and Puma all post their reveals on Instagram and X within minutes of the official launch.
- The Kit Tracker — we update it as evidence changes. The official, carryover and watchlist filters show what is supported without turning a missing local image into a rumour.
Once a release is verified, use that nation's team page to review the shirt and current buying routes. Check the exact season, seller and product version before ordering.